Our Role in Network Marketing is Amazingly Simple!
Posted on 06 June 2020
So, as Network Marketing (used interchangeably with MLM or Direct Sales) professionals, what is our role, exactly, in its most simple form?
Is it to sell products or services?
Is it to recruit people?
Is it to lead?
Is it to teach others to lead?
It can't be denied that all of the above are certainly aims that we set ourselves in our business and skills that we endeavour to pick up, and it's probably fair to say that you can't have a successful network marketing business without all of them.
But this is not the point I'm getting at. I’m asking, what do we really do? The one activity that unites us all and, if we continue to do it, all the above points will usually follow?
You see, "selling products and services" and "recruiting people" is an outcome that is largely out of our hands. They're the by-product of our actions but are never guaranteed.
The one, single thing that we all must focus is getting in front of our family, friends, colleagues and acquaintances (whether that is at their home, your home, coffee shop, over the phone, via Zoom, by text - the venue and medium of communication is up to you) and do the following:
- Show them what we do, by means of a demonstration of our products or services
- Show them how we get paid, by explaining our company's compensation plan
- Offer them the opportunity to have a go at the business
And that's it. It couldn't be more simple. If each of us follows the above steps enough times, the team members and customers will follow.
This can be simplified even more by saying that our sole role is to:
SHARE THE INFORMATION AND COLLECT A DECISION
Certainly, you can improve your presentation over time, but the outcome is still largely out of your hands. They'll buy the products if they like what they see, and they'll join our teams if they see it as an opportunity that they'd like to take up. The only thing you're in control of is how many people you get in front of!
So, if you're focussing on how many customers you sold to this month or how many team members you recruited, then you're focussing on entirely the wrong thing. You can’t control that part.
The only thing you need to be asking yourself is "how many people did I show what I do, explain the money and offer the business to this month?"
or, more simply
"How many times did I share the information and collect a decision?"
Who, in your own network, do you think has shared the information and collected a decision the most times?
Chances are, the name of your company's top earner has just popped into your head, and you'd probably be correct.
Fact is, when you've shared the information and collected a decision as many times as they have, chances are, you'll be living a lifestyle very similar the their’s.
Now that's something work thinking about!!